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Management in one place. Audits live in Google Ads Audit; creation in Build.
Every action here previews first and applies only on confirm. Nothing runs across accounts: one account, one action, one confirm.
Stops spend on the selected campaigns. The counterpart to enable.
Turns the selected campaigns back on. Operator-initiated only — nothing here ever unpauses on its own.
Points existing ads at a different landing page. Useful when several ad groups share one generic page.
Moves the selected PRIMARY conversion actions to secondary, so Smart Bidding stops optimising toward them. This changes how the account spends.
Checks the account has an UPLOAD_CLICKS action for server-side lead uploads, and creates it if missing. Without one, every upload has no destination to write to. Additive: it creates the missing destination and demotes nothing.
Adds the selected campaign's queued negative keywords. These are the terms the daily sweep declined to apply on its own.
Removes the explicit target CPA from the selected Maximize Conversions campaigns, letting Google bid without that constraint. Uses the campaign selection above.
Pauses the selected keywords in the chosen ad group. Pause-only by design: turning one back on is a deliberate act elsewhere.
Sets the max CPC bid on the chosen ad group. This is the amount we are willing to pay per click, so it changes what the account spends.
Pauses this account's running campaigns when month-to-date spend has reached its cap. Compares raw dollars, not the rounded percentage, so it never stops traffic before the cap is actually reached. Records what it paused so the pause is reversible, and never re-enables anything on its own.
Reads the client's monthly limit and this month's spend, then splits the remaining budget evenly across active campaigns for the days left in the month. Applying writes each campaign's daily budget; anything below the $1 floor, a no-op, or an increase beyond 4x is refused and reported rather than corrected.