Meta Ads audit

Stored account performance first, followed by serving, claims, and decision evidence.

Page scope

Full detail: ad health findings · claims per ad

Meta Ads performance

Stored, proven account days. Selecting an account never calls Meta.

Client and Meta Ads account

Completed days

Compare with

Choose an account to load stored Meta performance. Existing findings remain below.

findings

areas reporting

2 of 2

oldest sweep

16h ago

Ad health (serving + wins)

Issues across 5 active accounts (31 ads)

11 urgent · 22 delivery-blocked · 1 zero-delivery · 3 wins

18h ago

Scanned only ad accounts with an ACTIVE campaign visible via /api/campaigns/by-client (the broadest reachable live Meta roster), minus clients recorded departed. NOT validated against the ~99-client BM-token-ownership roster; those rosters do not agree and none is canonical. Accounts outside this scan are NOT scanned, which is different from clean.

Claims honesty (live copy vs granted evidence)

Clients running copy with unbacked claims

$159 of 7d spend at risk fleet-wide · 9 ads scanned

STALE — last ran 43h ago

Fat Cat Movers: 1 urgent finding(s), $150 spend 7d

Dejavu Move-In-Out: 2 urgent finding(s), $9 spend 7d

Cross-channel daily sweeps

Management decisions: is what we applied still in effect in the account

scanned 13 of 13

16h ago

104045906090818: we scaled ad set 120243969576190005 to 954 on 2026-08-01, and it is 700 now
Inner Sanctum LLC Approved: we paused ad set 120246822009160005 on 2026-08-01, and it is ACTIVE now
Fat Cat Movers: we paused ad set 120234680645750448 on 2026-08-11, and it is ACTIVE now
H&U Express Moving - June 2026 - Leads: we paused ad set 120249077894240092 on 2026-08-11, and it is ACTIVE now

2 blind spot(s) — not verdicts, unknowns.

Did the changes we made help? (weak before/after evidence)

scanned 1552 of 1552

16h ago

verdicts: regressed 3 · insufficient-data 514 · too-early 1026 · flat 4 · improved 5 (measured 12 of 1552)
regressed: oid 174719 RSA-Cincinnati Appliance Install (Studiosight) — negative-keywords-add on 2026-08-10 — google.conversions 1 -> 0 (-100%, 14d windows)
regressed: oid 174697 1030924733435890 — budget-adjust on 2026-08-01 — cpl 8.44 -> 25.18 (+198.3%, 14d windows)
regressed: oid 174750 106203517760379 — budget-adjust on 2026-08-01 — cpl 22.32 -> 79.31 (+255.3%, 14d windows)